Breast MSL · NBALeadership Dashboard
Snapshot: Week of May 25 · 6 weeks of data
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All KEEs

Matthew Ellis, MD PHD

NPI 1669495685 · West · Owned by Dr. Tanya Reed

Impact Score
15
Suggestions
3
Share
Yes
PrimaryT-DXd HER2+ a/mBC ladders·1669495685-P1

Discover current approach to tx selection patterns between T-DXd + P and existing regimens for 1L HER2+ a/mBC

Driving dimension: Tx selection patterns between T-DXd + P and existing regimens for 1L HER2+ a/mBC

Used5

Impact context

Limited professional network footprint. Opportunistic engagement only; use any interaction to assess genuine scientific interest.

Knowledge context

Limited evidence exposure in this area. Lead with core clinical data and foundational context, keeping it clear and grounded in patient relevance. Let their questions set the pace for going deeper.

Feedback timeline

Week of Apr 20
Not reviewed-
Week of Apr 27
Planned-
· Strong supporting data
· HCP: Asked detailed questions
Week of May 04
Used5
· Timely for upcoming engagement
· HCP: High interest, requested follow-up
Week of May 11
Used4
· Timely for upcoming engagement
· HCP: Asked detailed questions
· Follow-up needed: Send subgroup data; schedule follow-up call
Week of May 18
Used5
· Timely for upcoming engagement
· HCP: High interest, requested follow-up
Week of May 25
Used5
· Strong supporting data
· HCP: Asked detailed questions
· Follow-up needed: Send subgroup data; schedule follow-up call
SecondaryT-DXd HER2+ a/mBC ladders·1669495685-P2

Discover current approach to QoL vs other regimens

Driving dimension: QoL vs other regimens

Used5

Impact context

Limited professional network footprint. Opportunistic engagement only; use any interaction to assess genuine scientific interest.

Knowledge context

Limited evidence exposure in this area. Lead with core clinical data and foundational context, keeping it clear and grounded in patient relevance. Let their questions set the pace for going deeper.

Feedback timeline

Week of Apr 20
Not reviewed-
Week of Apr 27
Not reviewed-
Week of May 04
Planned-
· Builds on prior discussion
· HCP: Asked detailed questions
Week of May 11
Used4
· Timely for upcoming engagement
· HCP: Asked detailed questions
Week of May 18
Used5
· Aligned with KEE focus area
· HCP: Asked detailed questions
· Improvement: Include subgroup forest plot
Week of May 25
Used5
· Builds on prior discussion
· HCP: High interest, requested follow-up
TertiaryT-DXd HER2+ a/mBC ladders·1669495685-P3

Discover current approach to belief in treatment to progression in 1L

Driving dimension: Belief in treatment to progression in 1L

Used3

Impact context

Limited professional network footprint. Opportunistic engagement only; use any interaction to assess genuine scientific interest.

Knowledge context

Limited evidence exposure in this area. Lead with core clinical data and foundational context, keeping it clear and grounded in patient relevance. Let their questions set the pace for going deeper.

Feedback timeline

Week of Apr 20
Not reviewed-
Week of Apr 27
Not reviewed-
Week of May 04
Not reviewed-
Week of May 11
Used3
· Strong supporting data
· HCP: Neutral acknowledgement
· Improvement: Shorter version for tablet
Week of May 18
Used3
· Timely for upcoming engagement
· HCP: Neutral acknowledgement
· Improvement: Add 1-pager summary
Week of May 25
Used3
· Builds on prior discussion
· HCP: Neutral acknowledgement